Sarah Lexa

For Sarah Lexa's A Less Cool Version of You, I devised and led the creative direction for an album campaign centered on nostalgia, growth, and leaving your younger self behind. I directed and photographed the campaign, creating warm, understated imagery that echoed the album's reflective tone.

To extend the story beyond the visuals, I also led the launch event, inviting guests to write letters to their future selves, create custom sticker keepsakes, and enjoy homemade mocktails in a space designed with nostalgic textures and earthy, neutral tones. The result? An intimate, immersive launch that transformed the album into a shared experience of reflection and looking ahead.