To drive Uber One student memberships, we developed The One Garage, an F1-inspired experiential activation designed to tour 15 college campuses. I

I led the creative direction, designed the pitch deck, and developed the experiential design, creating a bold, immersive environment that turned Uber One's benefits into interactive experiences. The result? Our concept won Uber's national competition and is set to launch across campuses in Fall 2026 and Spring 2027.